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After the meeting Hills PR company Hill & Knowlton drafted a plan: The grave nature of a number of recently highly publicised research reports on the effects of cigarette smoking has confronted the industry with a serious problem of public relations

My favorite cigarette branding is YSL Ritz cigarettes, manufactured by Reynolds Tobacco Company, that made the woman who chose to smoke Yves Saint Laurent cigarettes more attractive than one who smokes another brand, or more attractive than a woman who did not smoke at all. Yet, the unofficial representation by the worlds hottest people was even more important and sticky, especially as regulations on tobacco advertising got tighter

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Fifteen children aged between four and nine pose in a startling adult way in front of the camera, each smoking a cigarette, cigar or pipe