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Despite recent challenges, such as disposable income pressures in various markets and the impact of cannibalization from IQOS, Marlboro has demonstrated enduring strength. The considerable difference in brand value between the two products is attributed to Marlboros extensive market presence, reflected in higher shipment volumes and revenue generation within the Philip Morris portfolio, Haigh explains

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Nearly 13,000 people die each year in Papua New Guinea from smoking-related illnesses, emphasizing its danger to the populations health