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In certain regions where anti-smoking initiatives have gained momentum

US cigarette company Philip Morris has been unsuccessful in its challenge of Australias plain packaging laws after an international arbitral tribunal dismissed the multinationals claims that plain packaging was in breach of the Australia-Hong Kong bilateral investment treaty signed in 1993

Probably not the most scientific study, but it did prompt one company to provide mentholated cigarettes to places where Black Americans congregated

These series of cards soon became a popular collectable for children, and in England it became common for children to ask a smoking adult if they could have a fag card. Even adults started collecting them, and the amassing of these cards came to be called cartophily. Over 300 brands produced cigarette cards