newport cigarettes ad Vintage Framed 1963 From LIFE Magazine Newport "Alive with pleasure!" (1981)

We noted that we would determine whether such external changes impede the effective measurement of cost by considering factors including: The extent and duration of the changes, and the conceptual and empirically tested relationship between the changes and each measure's ability to accurately capture clinician cost performance (86 FR 65508)

Tobacco companies could sue to fight it the ruling if it happens, the newspaper reported

Some smokers may prefer the familiarity of standard premium brands, while others appreciate the subtleties and refinement of expensive cigarettes

However, others argued that if Californians can join the military and fight in wars at 18 they ought to be able to decide whether to smoke